If you're looking to perform a split test (also known as A/B testing) to work out what works better for your intended audience, then this is the article for you!
Split Testing
Split testing allows you to test two email campaigns.
- Attach the email that you wish to send.
- 'Alias 1' allows you to mask the name of the email design in the page tile that is publicly displayed, the 'Sender Alias' is what the email sender will appear as.
- This is the subject line used for the email send, you are able to test two different subject lines and compare the clicks/open rates to determine what design to send, to the remaining audience list.
- You are able to enter the number of people you wish to send to, this will split the count at point of send to 50/50.
- This is the percentage of the audience member that you wish to send it to, this will split the count at point of send to 50/50.
- Auto send, will send automatically to the remaining audience members after the split test is completed.
- You are able to manually select the design to send to your remaining audience members, once you have chosen the design, you will needed to initiate either design one or two (this is the recommended approach).
- Select 'Automatic' for the length of time that you wish the split test to run for.
- This allows you to determine the send based on the results being the highest open rate (this is only applicable on autosend).
- This allows you to determine the send based on the results being the highest click through (this is only applicable on autosend).
For a detailed tutorial on how to create a Split Test campaign, please read the following article.