Within the product, it is possible to pass static, contact and campaign data to external websites for use with other systems.
This may include the following:
Static - Any value that would need to pass into the external site, such as the campaign name.
Contact - Any contact information such as first name, or contact ID.
Campaign - The campaign code assigned at campaign level. This is handled automatically once set and takes the format of CC=YOURCAMPAIGNCODE within the URL.
For Static Information
Simply add ?CampaignName=Example to the end of your URL.
For Dynamic Contact Data
For contact specific information you would use the name of the system field in the following format:
So, if you wanted to pass a contact’s firstname to the website you would add:
When a contact clicks on the link the URL passed will be as follows:
You can pass multiple values by adding an ampersand ‘&’ between each piece of information. So if you wanted to pass first name, last name and email address you would structure the URL as follows:
Which would result in:
Passing this information does make it visible within the URL. Alternatively, you can pass a contact id, so that any form on the page can use this information in order to pre-populate the form. If passing your CRM contact id you would structure your link as follows:
Adding a Campaign Code to the URL
By adding a campaign code to each campaign, the product will pass this with every link that is clicked within the campaign in the following format; CC=YOURCAMPAIGNCODE.
Within the campaign planner go to the detail tab –> advanced details and add your campaign code in. This will then be passed into your URL.