The Site Analytics section on your GatorLeads platform is a great way to see graphs of your traffic behavior for use in further analysis or presenting of figures.
What are they?
Visitors – The visitor’s page will show you your unique visitors per day and per month. Note: this includes the traffic that GatorLeads couldn’t identify as leads.
Bounce Rate – This page shows you the daily and an average monthly bounce rate, as well as an overall percentage of your traffic that is leaving your website after only viewing one page.
Pages – This will show you how many individual page views each of your pages/page categories has had. You can also break these page views down into a date range of your choosing.
Downloads – This will show you how many individual page views each of your downloadable content sources has had. Again, you can break these page views down into a date range of your choosing.
Search Terms – This page shows you which search terms have been used and how much traffic has come to your website from these search terms. You’ll also have a pie chart of the top 5 search terms and can filter the terms by a date range of your choosing.
Browsers – This page will show you which browsers your visitors used and exactly how many of them came from that particular browser. You’ll also have a pie chart showing the percentages of the browsers being used to get to your website and, again, you can filter the browser usage by a date range of your choosing.
Match Rate – This page will show your daily and average monthly match rate of the leads identified on your website from WOW. You’ll also see the match rate of this week, last week and when your best match rate week occurred.
Please Note: these figures will differ slightly from what you see on Google Analytics. This is because they are based on the companies that GatorLeads has been able to name, rather than ALL the anonymous data Google Analytics reports on.