Making a Public Unsubscribe/Opt-out Form

We recommend against making an unsubscribe form publicly available as a blank ‘enter email’ form will enable malicious agents to unsubscribe any email address, not just their own. Our built in unsubscribe function prevents this by using campaign landing pages that are unique to the contact receiving an email.

If you are certain that you need a public unsubscribe form, the best way to do this is to use a smart form to send a campaign to the inputted email address. The campaign can contain a unique unsubscribe link, so that only the contact with access to their inbox can actively unsubscribe.

Creating the unsubscribe landing page

First, create an unsubscribe under Tools > Unsubscribe. You may use an existing unsubscribe, our default, or create a new one – the advantage of a new unsubscribe is that you will be able to analyse which contacts have unsubscribed through this form, rather than from your usual email campaigns.

For your new unsubscribe, you’ll need two campaign landing pages (Creative > Campaign Landing Pages). You may wish to use existing landing pages or create new ones.

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Then add these to the unsubscribe: 

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Then check the rest of the unsubscribe settings are correct. Unsubscribe – Spotler Help Center 

Creating the unsubscribe campaign 

Now create a campaign that will send out when a contact fills in the form. You’ll need to create an empty group to attach as an audience. Do not use any group rules in this group.

You will also need to create an email for this campaign. Make sure you’ve added an unsubscribe link to the email!

Also make sure the campaign is a refresh non-recurring campaign.

Once the campaign is set up, scroll to the bottom of the Details page and open the Setup and Configuration menu. Make sure that the unsubscribe selected here is the same as the one you choose/created in the previous step.


Creating the smart form 

Now create the smart form to go on your webpage. You can find these under Tools > Smart Forms. It’s a good idea at this stage to include reCAPTCHA to your smart form. 

Once you’re happy with the design of the form, change the defaults under Submit Rules to add contacts to the group associated with the campaign.

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You can now save the form and add it to your website. This should be done either using the Single Script Code or via the WordPress plugin.

Now initiate the campaign, and you’re good to go!