Ever wonder why your emails sometimes end up in the junk or quarantine folders?
You're not alone - it's the single biggest challenge for digital marketing.
Microsoft 365 (Outlook) uses a system called Exchange Online Protection (EOP) to filter emails. It looks at things like the sender's reputation, the content of the email, and how recipients interact with it. Scores like the Spam Confidence Level (SCL) and Bulk Complaint Level (BCL) help decide where your email lands. To improve your email deliverability, you can verify your email authentication, review your sending history, and check the email headers for those important scores.
You can read our full blog on this topic here - https://spotler.com/en-gb/blog/junk-emails-microsoft-outlook