Judging a campaigns success is a key indicator of the quality and engagement of your content. Having figures which show your opens, click through's, engagement rates, and more are crucial to accurately assessing this success.
But your figures can be hugely misleading if you are hit by bot activity. Bots make your opens and click rates greater than the expected amount, throwing off your reporting. This makes it hard to detect what in your email is engaging customers if its not people opening your emails!
At CommuniGator we incorporate bot prevention into our software, working hard to protect your emails and your sanity.
Read more about how we protect you at CommuniGator in the article below.