How do I create a report on Opt Out's?

Opt Out's are those who have unsubscribed to your communications.

Creating a report on this is easy to do in Gator.

Select 'Reporting' -> 'Analytics'.



  1. Select the Campaign Type
  2. Select whether to use one metric or two
  3. Select your Metric, which in this case would be unsubscribes
  4. Select the period you want to collect the data from
  5. Run the Report