Website Nurture: Let's Go Fishing

What do we want to achieve?

With our “lets go fishing” process we want to nurture potential leads via a series of personalised emails.

The salesperson would use the lead information (name, email address) they are gathering from GatorLeads, form fills, LinkedIn and scrape tools to fill out a smartform on a public landing page. This smart form submission then pushes the lead into a GatorMail group via the submit rules and this GatorMail group is used as our entry stage for the lets go fishing workflow.

The lead is then sent a series of three outlook-style emails (see template examples below) in the workflow which aim to get the lead interested and hopefully in touch which the sales contact.


Email 1:

Email 2:

Email 3:

What is the benefit?

By sending the contact a series of outlook style emails, that are personalised with their name, and look to be a 1on1 email, there’s a higher chance of the contact engaging. By also placing links within these emails, if a contact does click on any of the tracked links, we then have the lead cookied in GatorLeads. We can see their activity on the website from that point onwards. Furthermore, the emails are a chance to give the lead more information on your products/services, give case studies, benefits and testimonials that hopefully get the lead interested.

The journey:

  1. The contacts enter the workflow via the GatorMail entry stage which uses the group attached to the smart form (via a submit rule) that the sales team fill in.
  2. They receive the first campaign which uses an outlook style template
  3. They enter a wait stage for 7 days
  4. They receive the second campaign which again uses an outlook style template
  5. They enter another wait stage for 7 days
  6. They then receive the final campaign (outlook style)
  7. A notification email (please see below as an example of this) is then triggered to the sales team which lets them know the contact has completed the workflow and pulls in the contact details so the sales team can get in touch. The contact is then moved to the final exit stage.

If you have any questions about this workflow or any of the workflows in these case studies, please get in contact with your account manager.