CommuniGator's integration with Zoho CRM Enterprise provides an active sync of person data between the two systems, meaning there is no need to upload data via csv files and all click-through activity will automatically pass back to Zoho CRM. This allows the use of CommuniGator advanced groups, campaigns and the automation suite whilst ensuring that campaign activity is passed back to CRM for reporting purposes.
Audience segmenting is carried out in CommuniGator by using the GatorMail Group Builder in order to target people based on information you have about them. This data is fed from Zoho CRM by using a master mapping set that's discussed in the next section.
What data is synchronised? Field Mappings
CommuniGator will not sync all of the fields that are held in Zoho CRM. For each person that is synced to GatorMail, there is a set of master mappings which will be used to transfer only the data that you choose. These are found in CommuniGator under 'Tools - Integration - Mappings' and new mappings may be created for both leads and contacts based on the fields that you plan to use for segmentation and / or personalisation. For more information on carrying out field mappings please see Mapping fields between your CRM and CommuniGator using Integration Mappings
By mapping data in this area, you are then able to use the GatorMail Group Builder in order to segment your leads and contacts into mailing groups based on any of your chosen field mappings.
Campaign results in Zoho CRM
A new module will be added to your contact and lead screen in order to view all actions that have been carried out by individuals. This information is also available in GatorMail and can be used for reporting, further segmentation or personalisation and automation workflows.
- The contact record.
- CommuniGator Interactions (module list).
- The campaign name that the person has engaged with.
- The name of the integration user (this will always be the same).
- Type - this is the type of action that the person carried out.
- Description - this is the name of the the type of action carried out (this will be a url for web links).
- Date and time that the cation was carried out.