What does it mean when I have failed links in the ‘Link Check’ area of Test Centre?

Why has my link failed the check?

When you run a Link Check, Test Centre tries to contact each destination URL in your mailing. A link only shows as working if that website sends back a response confirming the page is “alive”. Not every website does this, so a failed link doesn’t always mean the link is broken. Sometimes we simply can’t confirm its status.

Which links commonly fail?

Links that often can’t be verified include:

  • Social media sites such as LinkedIn
  • Company SharePoint sites or intranet pages
  • Any service or web page that sits behind a login prompt
  • Sites that block automated checks for security reasons

Does a failed link mean it’s broken?

Not necessarily. The link may work perfectly for your recipients. However, it could also be a genuine dead end, for example because of a typo, an expired page or an incorrect URL. That’s why it’s important to check it yourself.

What should I do if a link fails?

  1. Click the link in your test email or copy it into your browser to confirm it opens the right page.
  2. If the page needs a login, open it in a private or incognito window to see what a recipient without access will see.
  3. Check the URL for typos, missing characters or out-of-date addresses.
  4. If the link opens correctly, you can safely send your mailing. If it doesn’t, update the link and run the Link Check again.

Still need help?

If you’re unsure whether a link is working, contact our Support team and we’ll be happy to help.